Go to the Traffic tab to see the total number of views captured for your release.


̶  For a brief recorded tutorial on this page, click here


                        Detailed Breakdown of Features

Stat Tiles

Here is where all traffic to your release and multimedia assets are broken out and displayed, in an at-a-glance stat tile summary format.

  • Release views  -- Views of your release on our websites and our network
  • Web Crawler Hits -- The number of times your release was crawled by a search engine robot or other web crawler on our websites  
  • Video Views  -- The number of times your video was viewed.      
  • Image Views With This Release -- Views of images with this release    
  • All image views & downloads  -- All views of images in your release, plus media downloads    
  • Audio plays  -- Total plays of the audio file(s) with this release.    
  • Document downloads  -- Total downloads of documents attached to this release.    



Traffic Summary
Release View Trends

See when the traffic to your release occurred.  You can remove any traffic category from the legend to drill down to the traffic source that you most want to see.

Traffic by Asset

Views, plays and downloads of your release and any assets you included with it. Any views, etc. of assets that can not be linked directly to this release are shown against each other further below.

Traffic Details
Release Views and Web Crawler Hits

See which types of websites generate the most release views.  Traffic from web crawlers is shown separately.

Types of views and hits
  • Views on Our Websites -- This shows views from (U.S.), (EU) or (Canada).
  • Mobile views on our apps & websites
  • Views on Our Network -- This refers to sites that are part of our syndication network.
  • Web Crawler Hits -- This refers to the number of times your release was crawled by a search engine robot or other web crawler on our websites.


Traffic Sources

See where your traffic originated, whether from search engines, social networks, direct or from other sources.

  • Direct -- when a visitor types in the URL or followed a bookmark, or when there is no referrer information.
  • Search Engines - shows you views to your release derived directly from a search engine query
  • Social Media -- shows you views to your release from social shares
  • Our Sites -- shows you views to your release from,, or from, most often from site search
  • Thomson Reuters  (only for public companies) -- Investor and/or analyst views from Thomson ONE Desktop or StreetEvents
  • Other Sites -- Views to your release from any of the large number of websites forming part of PR Newswire's syndication network


Search Engine Keywords

The search terms that visitors to your release use to find it.  Note that Google increasingly does not make this data available.  Since 2011 Google has been removing more & more keywords from its search engine referrer data. Visibility Reports displays all search engine keyword data that is shared by search engines.


Video Views

See where views to your video occurred.

Image Views

See how many views your images get with your release and  our image archive,  Note that Image Views may also include hits from search engines and other web crawlers.

Information provided:
  • Image thumbnail
  • Caption
  • Image Archive (where the image was posted)
  • Views with this Release
  • All Image Views
  • Downloads


More about image reporting data
How far back do image views go?
  • Image view data is available starting from July 1, 2013.
Why is the download information for my photos characterized as "media downloads"? Does the download information reflect journalist activity?
  • Yes.  All  photo download information is pulled from PR Newswire's award -winning media site PR Newswire for Journalists. Visibility Reports do not yet display photo download information from PR Newswire's public site,
Why do I sometimes see low download numbers for my photos?
  • This is because the download information available in Visibility Reports currently only reflects media download activity.  Members of the public can currently see your photo on, but we are not yet tracking downloads from this site.
What are the sources for image views in my releases?
  • Views to your images can come from many sources:  from all PR Newswire web sites (both mobile and regional), from third party web sites which form part of PR Newswire's online syndication network, from PR Newswire for Journalists, and from RSS feeds. Additionally image views may come from Newscom and from PR Newswire's Photo Archive.
Why do I see so many more cumulative views to my images than views to the image with my release?
  • There are many reasons why some images have very high numbers of cumulative views.   First off, your PR Newswire photo can be displayed in many more places than just the release page on PR  It can be featured on PR Newswire's home page in a photo carousel, on various industry or "browse release" pages, or the photo could have been included in any number of relevant RSS feeds subscribed to by either consumers or media.  Additionally, it could be that you have used the same image with other releases, either before or after the release you are currently viewing in your report.  Finally, a number of views to your photo, independent of the news release itself, may have derived from media viewing the image on PR Newswire's photo archive, or consumers viewing the image on any of the sites in PR Newswire's online syndication network.  


Contact Us

U.S. Customers

PR Newswire Customer Content Services


General tips:

Print or save (as a PDF or Excel file) any page of your Visibility Reports by clicking the Print or Save icons at the top

Save charts individually, for your own custom reports, by clicking the chart menu to the right of each chart

Click the 'View All' link whenever you see it for a full, expanded list within that metric

Any time you see an "industry benchmark" metric, note that the scale is from 1-100 with 50 being average